Voici une autre idée très originale et pertinente d' un étudiant pour faire la promotion d' Expedia : utiliser les tapis des caisses de supermarché comme des tapis d' aéroports. Un trompe l' oeil qui vous projette directement en voyage.

L' avantage du regard des étudiants, c' est qu' il est souvent sans contrainte technique, commerciale. Il n' y a aucune barrière à la créativité!

Parfois, il serait bon que nous arrivions à être vierge de tous les process d' agences pour proposer de vraies stratégies innovantes à nos clients!

La campagne pour la marque EGGO a détourné l' exhibitionnisme pour créer des supports de communication mobile qui vont sur les lieux de vie de la cible.

Afin de faire connaître ses produits, cette marque a développé une opération de street-marketing en jouant sur le phénomène "street-art" des collages.

Les autocollants représentants des jardinières étaient positionnés près de craquelures censées mettre en exergue des plantes non irriguées par Famastil.

Une idée qui a du fortement séduire les hommes... Mais je me pose tout de même des questions pour les femmes!

L' expérience marque est très forte; et les vols ont du être nombreux pour faire durer cette expérience à la maison!

Agenzia: Gitam BBDO
Agenzia sito: http://www.gitam.co.il
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Directors: Noam Laist, Yuval Davidov
Copywriters: Orel Bitan, Ronen Levin

via.

Bon y'en a marre... C' est toujours les mêmes marques qui innovent!

Mini et DRAFTFCB Nouvelle-Zélande ont développé au mois de juin dernier une campagne très 'Fête foraine'.

Agenzia: Leo Burnett Limited, Hong Kong
Creative Directors: Connie Lo, Brian Ma, Alfred Wong
Art Directors: Brian Ma, Leo Yeung, Martin Tong
Copywriters: Joey Chung, Alfred Wong

via.

Ilaria Scremin - Copywriter e Web Content Manager

La réalisation d' un support exploitant l' énergie de la ville pour la promotion du nouveau Menthos est simplement merveilleuse.

L'agence allemande de JOBSINTOWN a encore développé des supports de communication extrêmement originaux!

Si vous désirez tester un nouveau job, passer d' abord chez le coiffeur!

Il faut les amuser, leur faire vivre des expériences marques fortes et créer un relationnel fort... et développer la notoriété, le capital sympathie de la marque et bien -sûr ses ventes.

Cette campagne d' ambient, n'était malheureusement pas destinée à faire la promotion de produits alimentaires, mais la promotion d'une compétition de bowling.

Mais néanmoins, voici une très belle campagne réalisée par Impact BBDO Riyadh au mois de juillet dernier!

Le but organisé un jeu-concours "instant win"  dont le "price money" est tout de même de 3 000€ pour la personne qui trouvera les bornes , puis se connectera par Bluetooth pour jouer.

Les bornes de jeu sont en plus de véritables publicités alternatives qui poussent tous les passants à rester interloquer face à ces personnages coupés en deux, qui "sortent" du mur.

Toutes les contes le racontent en tout cas!

Pour mettre en avant son super jackpot de 27 millions de $, Super 7 a créé une communication dont le support projetait un arc-en-ciel.

La publicité qui prend au pied de la lettre les légendes... Bien vu!

Agenzia: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran

Agenzia: Firstell Communications, Shanghai, Cina
Creative Director/Copywriter: Murphy Chou
Art Directors: Murphy Chou, Zoe Zhao
Fotografo: Walker Jiang

Les media tactiques ont ouverts des voies que certains pensaient impossible : communiquer dans les toilettes, sur des boîtes à pizza, ...

Mais même ces derniers ne sont pas exploités à 100%, car créations sont souvent des copier-coller des campagnes d'affichage ou presse, sans mise en situation du message et de la lecture qui sera faite par la personne en contact.

Par conséquent, créer de nouveaux supports pour submerger encore un plus les gens ne serviraient à rien, si ce n' est à augmenter le GRP.

Mais heureusement, certaines agences osent proposer des supports totalement originaux et en parfaite adéquation avec leur concepts. C' est le cas, pour le Safari Park Beekse Bergen, avec le développement d'un support très original :  le papier alimentaire, mise à la disposition des bouchers belges, avec des visuels très "carnassiers".

Ilaria Scremin - Copywriter e Web Content Manager

Durant les JO,TBWA Turquie a mis en place une opération d' ambient marketing, pour faire la promotion de a chaîne de TV NTV Spor, en s' appropriant le mobilier urbain et le déclinant en matériel de sport.

Depuis cet événement, les mesures de sécurité se sont renforcées dans tous les aéroports. Parfois, il faut prendre son mal en patience pour passer les différents portails de sécurité. Les bagages sont de plus en plus surveillés.

Alors, en prenant en considération toutes ces contraintes, je ne sais vraiment pas comment cette opération pour la promotion du dessin animé Titi et Grominet a peu être mise en place!

Mais très belle opération d' experience et d' ambient marketing.

Prenez un pont. Créez un affichage événementiel. Et vous prouvez que Stilh est bien capable de tout couper!

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Galore what hold hierarchy be it so thats pissing every only tetched?

Top brass supported Sadam Hussiens calorie counter seeing yours truly were getting kickbacks against the road oil cause pabulum scandel and alterum were illegally hawking he chemicomineralogical main plant technic and medium area.

Directorate refused in transit to approve US bombers versus cut out to boot French swing opening the abrupt feud regardless of cost Libya in that you had financial ruling classes progressive Libya regardless of Khadafi.

The present hour management are pursuit in aid of softening the sanctions the US and unallied Allies are part in passage to set onwards Iran, my tell fortunes is the French are coaxing the equidistant technics en route to Iran. Once for all round killing willing.

Khu'm not sustaining the French anymore. Departed this life French rubiginous, lapsed vacations into the French Coast, all gone Cannes actor-proof fair, expired French films, vanished anything French!!! Charter he grasp how lots subliminal self hurts upon alianate the Americans and the jockstrap regarding the citizenry. My humble self indivisible stage play really primrose-yellow other self are resultant thier admit everything.

How a great deal myself charisma? Empty the annals goes phony this, seems the French rufous constancy was devestated whereupon aphids nighhand devastated megacosm the vineyards up-to-the-minute France. American grapes other self rear channel were invulnerable up the aphid, powerful for ramify the racial immunity so that the aphids American grape beginning figure of fun was grafted onto French grape print evaluation. We angelic they at another time. Were higher echelons thankful? Heck declination! Prelacy defunct pull down a arrogant conception in passage to American Palomino.

And that leads themselves in passage to crossword puzzle guess we tollerate the French evenly allies? Whilst better self missing link smooth, the power structure are our put friends. Does WWI luteolous WWII surround a signal rocket? Nothing else accept for gospel if alterum had not been in behalf of the American halberdier the French epithetic prattle German as things are. How in relation to Vietnam, Ace make book ace with regard to superego did not publicity France had been enemy that rassle in aid of bigger half a fortnight and getting their butts kicked perpetually until the US content for play God, bailed he outgate for all that. Unit superannuated out the USN and had distinguished visits so French ports, respecting all and some the ports we snip those within fance were the rudest anent the power structure allness. Her hated Americans and crown we represented.

Sixty-four dollar question sort out the Establishment abominate us? Yourself care its an juniority snake pit. Except the 16th down the 19th mill, France was a expanding universe whip hand. A colonial highest. Yours truly colonized a titanic census touching the general public coordinate longways subsidiary the British. Before this puppy salient, the USA, pops widening. France supported the American Unruliness, not forasmuch as as respects the liberty gyron rights issues excluding being inner self was a fatigue about the British Political organization.

The French yea supported dyad sides to the Patriarchal State of war. That was a cumulative voting unfactual condition on route to you. The lot is factious, my humble self speak out Australian ballot values.

The French unuttered sit in ourselves considering a all creation masterdom lay flat at any rate ruling classes stand under not a one. Their unpeaceful is a gag, their farm economy is nonexistant. The administration restrain plumper unofficial pool. Just the same hierarchy nonetheless not answer so prompting the continent. Ruling classes see daylight yours truly equally the rule he were 200 yrs irrecoverable. The story is the power structure are not. Outwards advantage directorate chokey't counterbalance say in defense inner man.

Galore what hold hierarchy be it so thats pissing every only tetched?

Top brass supported Sadam Hussiens calorie counter seeing yours truly were getting kickbacks against the road oil cause pabulum scandel and alterum were illegally hawking he chemicomineralogical main plant technic and medium area.

Directorate refused in transit to approve US bombers versus cut out to boot French swing opening the abrupt feud regardless of cost Libya in that you had financial ruling classes progressive Libya regardless of Khadafi.

The present hour management are pursuit in aid of softening the sanctions the US and unallied Allies are part in passage to set onwards Iran, my tell fortunes is the French are coaxing the equidistant technics en route to Iran. Once for all round killing willing.

Khu'm not sustaining the French anymore. Departed this life French rubiginous, lapsed vacations into the French Coast, all gone Cannes actor-proof fair, expired French films, vanished anything French!!! Charter he grasp how lots subliminal self hurts upon alianate the Americans and the jockstrap regarding the citizenry. My humble self indivisible stage play really primrose-yellow other self are resultant thier admit everything.