Common Sense is the rationale behind a boring marketing decision to aim for the safe option or marketing by committee. Common Sense tells us through the media that we are “not enough” but the pain can be removed by this next purchase - a BMW or Olay’s wrinkle cream. Common Sense propels business owners to constantly seek “more” growth, “more” market share because that’s what everyone else is doing.

Common Sense is health and safety, litigious culture and the 4 page disclaimer.

Common Sense means our organizations encourage us to be “busy” and spend our days chasing our tails, checking emails and reacting to other people’s agendas

I’m sure that some of these resonate with you, because these are common symptoms to a common problem - that is we live in fear of making decisions, taking risks and being guided by our principles

So what is uncommon Sense?

Uncommon Sense is when you take the plunge and aim to work less in order to begin enjoying life more

Uncommon Sense is when Jones Soda aims to take on the largest brand in the world by launching product lines such as “Turkey & Gravy flavoured” soda.

Uncommon Sense lies behinds Starbuck’s decision to compete with the price sensitive fast food market by charging nearly double for a premium cup of coffee.

Uncommon Sense gave us John Lennon, M K Gandhi, Martin Luther King and many more individuals who had the bravery to make a decision, take the risk and stand up for what they believed in - the power of the creative individual.

Uncommon Sense encouraged Radiohead to give away their album for free - or as much as the downloaders were willing to pay for it.

When Apple decided to launch the Ipod it took a massive gamble on the market. By refusing to benchmark its product against the prevailing market offering and focusing energies on communicating with its customer base, Apple reaped the long term dividends.

Risks? Yes, that means uncommon sense.

Marketing would normally mean common sense. You know, let’s make a drink like Coke but only cheaper, or worse still let’s make a drink better than Coke.

Goes on to give a great example of a great (not good) brand REDBULL

* Clarity in its message (we are for active aspirational youth, we are definitely not for old people)
* Value creation (we create events rather than sponsor them - eg Xgames, Red Bull Air Race)
* Dialogue (marketing is something we do with rather than to youth - exemplified by their on-campus marketing activities)
What do you think....?

La bebida energética trae a la Argentina el auto que David Coulthard conduce para el RedBull Racing Team. La máquina será presentad por el mismo piloto el próximo sábado 25 de octubre, al lado del Obelisco. Los amantes de la máxima categoría del automovilismo podrán experimentar un momento único en plena Avenida 9 de Julio.

El momento del reencuentro entre los fanáticos argentinos y un automóvil de la Fórmula 1 será el sábado 25 de octubre, a las 15, en la Avenida 9 de Julio, entre Corrientes y Córdoba. Allí, Coulthard realizará una exhibición con el Red Bull, donde mostrará las bondades de su máquina, en un circuito que llevará al auto azul y rojo a acelerar a pleno en un ida y vuelta que quedará en la memoria de quienes compartan esa tarde fantástica con uno de los grandes referentes de la Fórmula 1 actual. Allí todos aquellos que quieran sentir otra vez la sensación única de apreciar y de escuchar la potencia de un motor de la máxima categoría podrán acercarse a la céntrica avenida porteña, donde el Red Bull deleitará con sus 700 HP de potencia.

El RedBull Racing Team fue fundado en 2004 por la marca de bebidas energizantes. Su primera participación se dio en la temporada 2005, superando todas las expectativas, ya que sumó 34 puntos y finalizó la temporada en la séptima posición.

Más información: www.redbull.com.ar

Stamattina ho incrociato al "bar Sorriso della IOLE" il buon vecchio GIAMBA!

S.: "Ciao Giamba...com'ela (come stai)??"

G.: "Ah lassa star (ohibò.. ti prego di non domandarmelo) son sfinio (ora come ora mi ritrovo alquanto spossato), JYè le oto e g'ho sza ojya de nar in leto soto le cuerte (sono solo le 8 di mattina e devo fare ancora mille cose prima di rinfilarmi sotto le mie care e dolci coperte)!!"

G.: "Forse dovrei fare come -il FIORE-!"

S.: "Chi scusa?"

G.: "-il FIORE-... il tizio che in questo istante sta giocando alla slot machine sulla destra vicino alle patatine"

S.: "mmm...non capisco, hai forse intenzione di lanciarti nel gioco d'azzardo??"

G.: "Ma noo..la vedi la lattina che tiene in mano? Devi sapere che è sveglio da 3 giorni grazie a quella bibita"

S.: "ahahahaha...non mi dire che vuoi iniziare a trincare anche tu quella robaccia! Quel tizio sarà anche sveglio da 3 giorni ma non mi sembra che abbia risolto i suoi problemi...anzi...hai visto le sue occhiaie??"

G.: "Bè..magari fra un vinello e l'altro potrebbe anche starci un bicchierino di RedBull o di Burn..."!

Da li a poco la nostra conversazione in dialetto stretto si concluse.

Questi intrugli che tutti noi conosciamo (almeno per fama) contengono caffeina (un po' di più di una tazzina di caffè), taurina (il cui eccesso può provocare ipertensione e disturbi cardiovascolari), alcune vitamine del gruppo B (per aiutare il metabolismo degli zuccheri), zuccheri e infine  Glucuronolattone, uno zucchero che ha numerose leggende curiose e inquietanti da raccontare...

Soffermiamoci però per un secondo sugli aromi e i coloranti che caratterizzano queste bevande. I colori che vanno per la maggiore sono il Rosa shocking e il Giallo Scuolabus... Per conto mio l'infanzia di Dieter Mateschitz (ideatore dell'intruglio commerciale) fu caratterizzata da numerosi "dopo-scuola" trascorsi a giocare di nascosto con le Barbie della sorellina!!! Il sapore ricalca esattamente quello della Tachipirina (fragola all'ennesima potenza insomma)! Da decenni ormai, l'aroma più sfruttato nei farmaci destinati al mondo dell'infanzia è proprio quello di fragola... (alcuni però usano anche quello di banana)!

La RedBull è prodotta dalla Tc Pharmaceuticals. Non è insolito che un'azienda farmaceutica si metta a confezionare bibite ad uso alimentare?? Sembra quasi che vi sia una sorta di ricerca della "dipendenza aromatica" allo scopo di accompagnare per manina il "bambino" fino all'età adulta! Comunque non preoccupatevi, a breve saranno disponibili anche le "mozzarelle rosa di bufala" prodotte dalla Sanofi Aventis e il "cotechino fragoloso" della Bayer! 

Che bisogno c'è di "farsi" un energy drink??? Cos'è che spinge ua persona a bere una lattina di Burn?? Penso che ci sia molta disinformazione sull'argomento, ma soprattutto credo che alla base vi sia l'incapacità di ascoltare sè stessi... mi spiego... è difficile ammettere di non essere all'altezza di un determinato ritmo di vita, più facile è invece adeguarsi a ciò che la società ci suggerisce!! Ignorando l'essenza che ci contraddistingue compiamo il primo passo verso l'appiattimento delle nostre emozioni. Lo stress si accumula e piano piano si comincia ad avvertire stanchezza, sofferenza e tutto diventa improvvisamente più pesante! L'energy drink è un miraggio... non esiste una pozione in grado di dare la carica di cui abbiamo bisogno! Non esiste alcuna panacea. Il modo migliore per ritrovare la carica è sicuramente quello di fare ciò che veramente vogliamo e di evitare di uniformare i nostri gusti a quelli della massa!! L'energy drink dal punto di vista organolettico non può essere apprezzato, è il gusto di fragola che se proprio può far venire l'acquolina (BbBrRr..mi vengono i brividi al solo pensiero). Chi ama la fragola ha molte alternative, può ad esempio bere una granita, mangiare un gelato o addirittura una fragola. Chi invece beve una Redbull non lo fa perchè piace, lo fa per ricercare un benessere interiore! Come per gli alcolici anche l'insignificante bevanda energetica può causare dipendenza nell'assiduo fruitore... basti pensare al povero Paul Gascoigne che il 4 Giugno 2008 fu ricoverato in una clinica londinese per potersi disintossicare dal consumo eccessivo di RedBull e alcool. Gli energy drink vanno a braccetto con i superalcolici soprattutto in discoteca e nei lounge pub, che, fatalità, sono i luoghi in cui la gente è maggiormente omologata!!

Scusiiii.. "Garzooonee"... un infuso alla menta per me e Una Vodka RedBull per il mio lettore!(BbBbBbRrRrRrRr..2°ondata di brividi). Nell' attesa guardiamoci il famoso spot censurato direttamente dalla Santa Sede:

PS: If your wondering why my site isint that fresh...welll my boy MR.X is slaaaacking on my artwork! ok thanks

Sau 2 tháng trời ko được thưởng thức redbull VN, thật là chán làm sao. Bây jờ chúng ta làm 1 cuộc so sánh :D

Xét về giá cả: VN: 6k/lon (tính theo giá mới cập nhật :))) - US: $2.25/can (giá bán lẻ) => 1 tháng ở VN trung bình tốn khoảng 200k cho redbull, ở Mỹ bị hạn chế chỉ tốn $50, tính theo mức sống mỗi nơi thì US tốn ít hơn nhiều => US thắng

Dung tích: VN chơi tới 250 ml, còn US chỉ có 12 oz (ko biết chính xác ra ml nhưng nó ít hơn là cái chắc) => VN chiến thắng

Hương vị: VN hương vị khỏi phải nói, khi uống ban đầu có vị chua ở lưỡi, nhưng khi nuốt đến cổ họng thì nó lại ngọt lịm, nó cũng là lý do mà mình rất thích uống, giải thích hòai mà nhiều người chả chịu hỉểu jì hết. Ở US, người nào cũng mập ú hết rồi cho nên nó sợ đường, ko dám cho nhiều, redbull chỉ toàn là cacbonat => VN thắng tuyệt đối.

Nói tóm lại, Redbull VN vẫn là ngon nhất, và hiện nay vẫn phải đang chịu đựng redbull US. Nếu người nào có dịp đi sang bên này, nhớ lời nhắn gửi mang theo 1 lốc redbull sang đây, K-Val này cám ơn nhiều =))

Metto quì le foto di quattro concorrenti.... così vi fate anche voi quattro risate!

Ah, che ne dite se per l'anno prossimo creiamo una nostra "auto"? Tipo un grosso WC con le nostre teste che spuntano... oppure un PC con le teste che spuntano da dentro il monitor....

Redbull, we are brainwashed into believing, gives you wings.  It's the drink that makes you alert, and excitable, and allows you to concentrate forever.

It also tastes like fizzy yak's piss.  It's sour and sharp whilst being horribly sickly at the same time and has no real redeeming features, except perhaps that you get so little in the can that it's over quickly and that is costs so much you can only afford to buy one after you get your tax rebate.  Or maybe those aren't redeeming.

Also, for those of us with longterm caffine abuses in our personal histories, Redbull is a bit limp wristed.  For an energy drink it's not that energetic - a couple of cups of coffee will give you the same boost and as the man who has tried to drink 100 cups of coffee, I can tell you two ain't a challenge.  So what's the point.

Enter Relentless (yay, wooooo, etc).

Relentless is more than double the size of Redbull and the same price.  It has roughly the same taste but toned down and made less sickly-awful so that you feel like you're drinking something worthwhile.  Even better they now do "Inferno" which tastes exactly the same as Tango, and "juice" which tastes exactly like 5 Alive.  Seriously, these are tasty drinks.

So tasty, in fact, that my fiance and myself have trouble not just drink Relentless as a normal drink - it tastes as good, if not better, than most of the "normal" fizzy drinks on the market.  I do drink a lot of it, but she can't for fear of caffine death.

Which brings me onto the best bit about Relentless - the caffine.  It's not that the concentration is any greater, but rather that due to the increased volume there is more caffine.  That's a good thing - five cups of coffee worth isn't really to be sniffed at.

Also, the Relentless can is so pretty - all grunge-gothic swirls.  I like it!

Just thought I'd let ya know what I think about them. If you know of something that works, Please, Please, let me know

Thanks, BAO

Recently I have been working a lot more hours.

FIVE TIMES my usual amount, now doing around 51.5 hours a week. Needless to say I'm shattered... drained... in need of energy you might say...

Well, the solution to the problem is here in the form of Monster Energy!! A tasty cocktail of L-carnitine, Taurine, Ginseng and B vitamins!! As the 500ml can (reasonably priced at 99p) says:

"Its a massive hit that delivers twice the buzz of a regular Energy drink"

And thus, the nail is firmly hit upon the head! This is the best energy drink I have ever had: none of that too sour to swallow crap you'd usually get from the likes of Red Bull or Relentless!!

It left me bouncing off the walls!!! I went from depressed shambling zombie to energetic go-getter!! I even bored my finacee nearly into a coma from talking non stop where as before the drink I was yawning profusely, mumbling on occasion and could barely open my tired, swollen eyes!

I urge you to purchase this drink! Its the bees knees! Now, go ahead and, as the Monster Beverage Company say:

"Unleash the Beast!"

Foot Note:

Thanks to Jason Perlow who inspired this post and its title! Find him here:

http://offthebroiler.wordpress.com/2007/01/

***I'll be adding a photograph of the drink in question shortly...***

this is a picture of the launch party, believe this is in vegas.

learn more about redbull cola @ redbullcola.com

Since it burst onto the scene Red Bull has been the most popular energy drink, claiming almost half of the market share in the United States (and almost 80% of the market in other countries). But, does Red Bull give you more than just wings?

According to a recent article by Rueters, the energy drink will not only wake you up, it will increase your risk of having a heart attack.

"One hour after they drank Red Bull, (their blood systems) were no longer normal. They were abnormal like we would expect in a patient with cardiovascular disease," Scott Willoughby, lead researcher from the Cardiovascular Research Centre at the Royal Adelaide Hospital, told the Australian newspaper.

Maybe it's just me, but that's pretty damned scary. How about instead of drinking Red Bull we go to sleep on time? What makes it worse, many young people are mixing Red Bulls with vodka. Did someone skip biology 101? Red Bull= stimulant, Vodka= depressant. . . together, your heart doesn't know if it's going up or down. I hope we don't start seeing 28 year olds drop like flies from cardiac arrest after a few years of drinking this stuff has caught up with them.

Click here to read the entire article.

I realize that we work closely in this cube jungle, but that does not mean that you need to announce to everyone when your stomach hurts, when you're tired or when you think it's "so chilly" in the office today. What should I do with this information? I can give you some Pepto, refer you to a Redbull or advise you to bring a light jacket with you to work, but that's about it. And frankly, I don't really want to have to do any of these things. I would just prefer that you put a hush on the constant commentary and instead save it for your journal, your supposed "friends" you speak of or your spouse. Why should I have to suffer through listening to your constant babbling, I didn't choose to work with you. Save it for someone who chooses to be around you and not those who are merely paid to be near you.

Information that I wish my co-workers would stop sharing with me:

• I'm tired,
• I'm cold
•  I'm bored
•  I'm hungry
•  I miss my kids
•  I have cramps
•  I don't believe in global warming,
• I like my feet
•  I have a rash
•  I love pizza
• I'm going on vacation
• My kid did this or that
•  My dog is so cute
• My house won't sell
•  My in-laws are annoying
•  I am lonely
•  My boyfriend cheated on me
•  My cat's breath smells like cat-food
•  I'm voting for...
• I'm going to the Celine Dion concert
•  Here is what I'm doing this weekend...
• My feet hurt
•  I want to go home
•  My boss is a douche bag
•  I am depressed
•  I forgot to take my anti-depressants today
•  I think I may be pregnant
•  My mom never loved me
•  I miss my cats
• My stapler is missing
•  My dentures stink
•  I have no money
•  I can't go to the bathroom
•  I think I'm in love with the building custodian
•  I think my ovaries are dead
•  I like the smell of methamphetamines in the morning
•  The water in the cooler tastes funny
•  I got so wasted last night
•  I never learned how to read and I enjoy getting high off of Dust-Off
• I think my son or daughter is gay
• I think my husband is gay
• I've accepted Jesus Christ as my personal savior
• I prefer diet dr. pepper to regular dr. pepper