Most of the information was basic SEO education. However, I was alarmed by a few things.

First,she was sending people to their website to pay $37. for submission services.  If you have ever attended one of my training classes or seminars, you know WHY I have a very strong opinion about website submission. (Hint: why would you pay for something Google tells you doesn't improve your chances or timing of being indexed?!?)

Second,She told her audience that they don't need keywords because Google doesn't read them. That may or may not be true at this very second in SEO history. However, given the ever-changing algorithms of Google, can she guarantee that they will never be weighed in search engine ranking?  I think not! This is a terribly temporary position, creating high likelihood to fail over time.

Last, but not least...i realize many SEO's practice in the same way. However I doubt the unsuspecting attendees and potential new clients in the room really didn't understand that  Google Adwords resellers will not have the same goals in mind as an organic SEO specialist, or the company itself. Keep in mind, the more  pay per click campaigns they sell, and the more of their client's money they spend, the more they make. So, by hiring an Adwords Reseller, you should be aware that you are hiring someone who has an alterior motive in the search engine and PPC recommendations they make to you....they have more to gain financially when they get you to spend more with Google.

For the record, neither I or Karner Blue Marketing have a financial interest in Google Adwords. We ALWAYS put the best interest of our clients FIRST, ALWAYS. We take pride in providing white hat, ethical SEO services to our clients of every size.

Anything here surprise you?   I'd love to hear from you!

- Nota do site SEM BRASIL, que é uma boa fonte de informação sobre o assunto e que também traz uma compilação com blogs que são boas fontes de informação sobre o assunto. Inclusive tem um link para matéria na Exame sobre o assunto que depois comentarei melhor.

- Nota publicada no site MESTRE SEO com o título "Links Patrocinados - O Limite da Ética". Texto também bacana, e eu não estava a par deste caso Pistelli do TJSP.  Concordo com a Autora que a concorrência entre os links patrocinados faz muitas empresas usarem marcas de concorrentes como tags em suas campanhas publicitárias online  Parabéns a empresa que, segundo a Clara Senne conseguiu indenização, e a retirada dos links da campanha da concorrente.

Aproveito para comentar com um pouco mais de juridiquês sobre as questões bem abordadas pela Clara. E m 1o. lugar, o argumento de que a  marca registrada poderia ser usada como tag de links patrocinados porque não é vista pelo consumidor como se estivesse sendo usada em um produto é a base da defesa de Google e tantas outras quando acionada judicialmente. Salvo engano meu, apenas nos EUA este argumento teve repercussão, pois na lei americana o conceito de concorrência desleal é diferente do nosso. No Brasil e na Europa, este argumento ainda "não colou" mas pode vir a ser aceito (depende do caso).

Ao meu ver, a  melhor estratégia jurídica para o usuário da ferramenta de SEO ou PPC para evitar esse tipo de conflito é simplesmente evitar usar a marca de 3os.  Para os buscadores, e as empresas que vivem nesse mercado, a melhor estratégia é educar seus profissionais para evitar tal problema e ter procedimentos para monitorar este tipo de uso.

E independente se a empresa tem uma ferramenta para procedimentos de reclamação relativos à publicidade, os proprietários de algumas marcas notórias ou notoriamente conhecidas podem buscar reparação judicial assim mesmo. Claro que haverão exceções, mas será difícil explicar perante nosso Judiciário como o buscador ou a empresa de SEO estão lucrando com a marca de um 3o. sem a autorização do mesmo.

De qualquer modo, mais casos surgirão e em breve falaremos mais sobre este assunto.

Bom fim de semana !!

Tracking

Are you tracking your current marketing efforts?  Do you put advertisements in the newspaper, local magazines, radio or television?  If so, how do you know those ads are working?  Some businesses are very good at remembering to ask new customers where they heard about their business, however, most are not consistently tracking where their new customers are coming from.  Online marketing is one effective way of tracking how a particular campaign is working. 

Tracking your advertising campaigns can be done by creating a specialized website with a different domain from your normal site that is dedicated to the particular product or service that you are currently focusing on in your ads.  You can create multiple mini websites or landing pages, each one aligning with one medium.  For example, you are advertising a Wonder Widget and want to know which publication is giving you more bang for your buck.  With publication Alpha you publish your website as www.wonderwidget.com and with publication Beta you publish www.wonderwidgetnow.com.  Now you track how many hits you receive on each mini site over a given period of time.  That will tell you how well your campaigns are doing.

Conversion

There is an old adage that says - a new customer will need to see your information 14 times before deciding to do business with you. There are also current statistics that say 85% of people between the ages of 16 and 65 will shop or pre-shop online.  If your target market is in that age category, the web becomes a cost effective way of getting your customers to see your information frequently and compellingly.  Most people do research toward new purchases online, even if they plan on going to the physical store to get the item or service. 

When a potential customer is shopping for Widgets and checking online to see who carries them in their city, you want them to see your website explaining all about your widgets, where they are, how to get them, and how they will benefit from your widget versus Company B’s widget.  With the right website, you can bypass the 14x rule by giving the customer, who is actively looking for widgets, the information they need in order to choose you – now. 

Local people have a tendency to want to business locally.  85% of people in your local target market pre-shop online.  If you’re not online with a site that can be found in a local web search, you’re missing out on more local business than you realize.  If you want some straight answers on how your business can profit from local web marketing, call Suite 171 today at 701-478-5955.

You can now see some recent examples of campaigns that give us that warm fuzzy feeling, each in a punchy video just a couple of minutes long.

What's more, we've divided them out to show both fully integrated and discipline specific activities, covering advertising, digital marketing, eRM/eCRM/RM, identity and design, experiential and sales promotion.

Brands covered include Danone Activia, the Irish Film Board, Carlsberg, Nokia, Amnesty International, Aer Lingus, Sprite, Guinness and Aquafresh amongst many others!

Just click through to our colourful case study library to get stuck in!

If you want to boost your website traffic for free, I mean tons of attracting new customers, sales and leads, I have good news for you. There is now a powerful, low-cost system, which I have developed in all targeted traffic you ever need for your site, starting today.

The best part is that you do not have to pay for this kind of traffic coming to your site. They attract visitors, the rocket your sales counter right from the charts! If you have been looking for a quick and easy way to attract new customers, this article tells you how to have it in the next 90 minutes.

Here You Go.

Step 1 - Research discussion forums on your corner and read the questions to the outside.

Step 2 - Take a pen and paper and write down the questions posted and the URL of the forum in which the questions are posted.

Step 3 - now visit www.google.com and start hunting for answers to these questions. Yes, do some research on the issues that people are looking for.

Tip: You can make use of some popular items, like www.ezinearticles.com and www.goarticles.com and read texts out there. This can also ideas about you are responsible for hunting.

Step 4 - If you have some answers by doing related research, note the ideas and the creation of an article to the question.

Write a 500 to 700 word article on the topic you are looking for. It is very easy to write articles, once you have done some good research on the topic.

Step 5 - After you have good solid articles with you to visit the places where the questions were asked and solve them using your article.

Tell them that you have done some good research on the topic and found a solution for them, and then publish your article.

This leads to a higher your credibility and gets tons of the quality of traffic from forums.

Step 6 - you have a quality article with you to start advertising for your article with your resource box attached below your article.

Hunt some articles distribution service as "Article Marketer 'and distribute your article to directories.

Here are some places where you can create your articles ...

1st Article Directories.

2nd Message groups.

3rd Discussion forums.

4th Your blog.

5th Your site.

6th Send your texts on website owners and Ezine publishers in the niche.

7th Add it as a follow-up message in your autoresponder.

8th Blast it to your list of subscribers.

9th Send it to your subsidiaries and allow them to their affiliate link resource in the box and distribute your articles.

10th Create mini ebook or report from your articles and then distribute them to your list.

Step 7 - Sit back and watch. Test to see how many visitors your article how many sales you have done, what the conversion ratio, etc.

Once you get your numbers, duplicate the system again and again to make more and more profits. Repitition is the secret to success.

Make sure that the system and put it to use to secure your Internet business to the next level.

There is never a better time for you to start attracting tons of sales and traffic to your website for free, as it is today!

Dr. Anuj Gupta is an Internet Marketing expert with leading internet Marketing Resources company specializing in SEO Services.

For most small businesses today search engine marketing seems like smoke and mirrors.

This includes search engine marketing, search engine optimization, online advertising and affiliate marketing in Great Britain.

This is up from 11 per cent of budgets from two years ago and the average company has doubled its spending on internet marketing in the last few years, according to the report's author Dr Dave Chaffey.

The rapid growth rate is not expected to sustain itself but "For later adopters, spending could and probably should double over the next three years, particularly with the economic climate encouraging investments into more accountable, direct response digital media like paid search."

At any rate, according to the latest reports, spending on internet marketing is continuing to grow, despite budget cuts in other areas of advertising.

SEO (search engine optimization) means optimization of a website to increase the visibility and usability to search engines such as Google. SEO services help in generating more visitors to your site which means that more interested customers, which translates to increased sales for your company.

Dr. Anuj Gupta is an Internet Marketing expert with leading internet Marketing Resources company specializing in SEO Services.

A SEO consultant would you about what should be done to enable a higher placement in a search engine. We, a search engine optimization British company, offer a complete solution for all your SEO services.

The main advantages of SEO services can be summarized as follows. Read on to find out why you need search engine optimization.

Increase in traffic - search engines do better than any other media in motivating visitors to a site. Since approximately 85% of Internet users prefer search engines as the crucial method to start the search. Traffic from search engines is the most important traffic, since it consists of experienced visitors. These are the people actively looking for a product, service or information solution. So, your partner SEO will make certain that you can transport.

Improved Competitive Edge - opportunities to find out if your website are more, it means that your competitors are less likely to find. It means that directly if you have more customers, the more online market distribute you get. This is where we, UK SEO consultants help you reduce your competitors, so that your profits are higher.

Increased customer base - SEO consultants can help you the best search terms targeted not only more visitors to your site, but will ensure that visitors are more likely to be strong potential customers for your company. Millions of searches on each day; websites appear at the top of search results will undoubtedly free web site promotion. In this way, your online market expands. The escalating your online market place your products and services to more motivate and interested customers.

Excellent return on investment - SEO an affordable package has been proven that accept a higher return on investment with a view to generating more visitors to your site, qualified sales leads and customer acquisitions. It offers a very low cost of Internet advertising with a probable high return, which guarantees a high return on investment.
It works non - stop - SEO your partner works for you non-stop 24 / 7 It saves time and effort. After your site, it will continue to be crawled and indexed by search engines and is maintained with minimal effort.

The fact is an effective online marketing tool - they are also cheaper. High-level SEO services also enable online marketing of the site. For a SEO program that can help you the most targeted search term more visitors, the strong potential customers for your goods and services, you must look for a partner SEO, SEO offers premium services with their own originality.

In simple words, SEO services make a website to generate traffic from relevant search term queries. SEO an affordable package deals with aspects such as effective search engine optimization (SEO), pay-per-click (PPC), Internet marketing strategies and implementation to bring persistent visitor traffic to your site. Our British SEO consultants ensure correct implementation of search engine optimization, causing a marked influence on where your site is positioned against your competitors.

Managing PPC campaigns requires expert experience - since you are not dealing only with numbers, but people.  So, as mentioned on the post, one summary of successful metrics would be:

Engagement
We don’t want only page views. We want loyalty, we want interaction. That’s engaging. People exchanging feelings with your Brand.

Reach
Are the people visiting your site from your target market? What proportion of your target has seen your site?

Bounce Rate
If the question is how to reduce bounce rate, the answer is targeting.

Segmentation

People are different, people are unique. And your Ads should be too!

Microsoft adCenter Labs is an applied research group dedicated to researching and incubating new digital advertising technologies. Formed in 2006, Microsoft adCenter Labs combines the talents of more than 120 top researchers and engineers, all dedicated to developing cutting-edge ways for consumers and advertisers to connect. Our researchers work across a broad range of technology areas, including keyword and content technologies, audience intelligence, ad selection and relevance, social networking, and video and interactive media. The algorithms developed by our team operate in the engines of Microsoft adCenter products such as Paid Search, Content Ads, and Behavioral Targeting. We are also committed to investing in developing online advertising products that will shape the future of advertising through more relevant and meaningful ads across online video, television and mobile devices.

Source: http://adlab.msn.com/

Using SEO, Blogs and Social Media Together for Top Results presented by Mark Volpe

Mike Volpe, VP of Marketing at HubSpot spoke at Thursday's general session. Since the crowd was made up of marketing professionals and business owners, each speaker faced a bit of a challenge. The SEM practitioners already knew much of the material being presented, and many of the small business owners or staffers were beginners. Though I am familiar with a few SEM techniques, much of what I learned was new and gave me many challenges as a writer hoping to market her suite of services to a wider constituency.

Here are a few things I want to pass on from Volpe's talk:

Every company needs a blog. This is not only to help increase search engine ranking, but also to develop a personality to for your company or brand.

Companies that use videos on their homepages rank better in search engines. How can writers use this knowledge? Create a video detailing your suite of services, post it on YouTube or a similar video site and embed the video on your homepage. This also helps people associate a face with your brand.

Google your company's name or your name. Are people talking about you? Is it good? Then tell your blog readers and Facebook friends about it. You're not just promoting your product, your promoting all the chatter online about your product or service. Wanna see an example? Last week, I wrote about the Tillamook Cheese Macaroni and Cheese Contest on Foodie Friend Jen. Someone who works for Tillamook found the post and posted it on Tillamook's Facebook page. Now all of my readers who love cheese can visit the Tillamook Facebook page to read more about cheese, and the Tillamook readers can visit my blog. Woo hoo!

There are plenty of free tools available to help your brand become more prominent online. During his Thursday morning talk, Volpe mentioned blogging, StumbleUpon, Facebook, Twitter and Del.icio.us as free tools of the trade for any business wanting to become more visible. And, these tools can all work together. See the Tillamook Cheese example above. Also, Volpe generously broke down "The Day in the Life of Inbound Marketing" for the audience. One technique he introduced: Post a blog about a topic relevant to your industry, let all your Facebook and Twitter friends know you've posted the blog, then once someone else writes about your content, let your friends know about that as well.

Volpe inspired me to become more active in the social networks online. So far, I am on LinkedIn and Twitter, but in the next few weeks I will be experimenting with Facebook as well.

Stay tuned. Later this week I will bring you more goodies from the SEM for SMB Conference.

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Dan Culp-Manager

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Center Square, PA 19422

Phone:  610-275-9426

Quite simply, I think it is way to hard to sell a $3000 business when you are only getting a $1000 commission.  The other two thirds go to your sponsor and the company, respectively.

Now, let's get into the Australian 2-up that makes Passport to Wealth such a rocking business:  instead of asking someone for $3000, and only pocketing $1000, you are asking them for $1000, and pocketing $3000!

How on earth can that be?  How can you make $3000 on a $1000 sale?  With the Passport to Wealth 2-Up compensation plan, you keep 100% of every $997 sale.  Not only that, but since your new member must pass up their first two $997 sales to you, that's about $3000 you are getting as a result of that one sale!

Now, that assumes that you have a duplicable system for your new members to plug into, like we have on the Mentors 4 U team.  This assumes that you or your program leaders take the time to teach your new members how to build their business using Web 2.0, search engine optimization, search engine marketing, targeted email marketing, or numerous other advertising methods.  But why wouldn't you?  You have $2000 to gain from it!

Actually, that's not entirely true.  You don't have $2000 to gain from it...because you see, with Passport to Wealth, when your new member passes up 2 sales to you...guess what?  Those 2 sales are both going to have to pass up THEIR first two sales to you also!  So that $2000 becomes a staggeringly vast potential that just multiplies exponentially!

So when you make a sale as a qualified Passport to Wealth Director, you earn a MINIMUM of $997, and NO maximum!  Those $997 payments can just keep coming from each of these 'powerlines' of people passing up their first two sales to you!

So what's the catch?  Well yes, you have to pass up your first two sales when you join Passport to Wealth.  And some people have a problem with that.  But what a SMALL price that is to pay for the perpetual leverage you get from a potentially-unlimited amount of sales being passed up to you!

And honestly, is it that hard to make 2 sales?  If you aren't planning on making MORE than 2 sales, then this industry probably isn't for you.  You should be planning to make hundreds of sales...and that means all but your first 2 will be passing up theirs to you!

So that is such a small sacrifice to pay for the staggering benefit that it gives you.  THAT is why I like the 2-up compensation plan of Passport to Wealth, and that is why we are sticking with it in Passport to Wealth 2.0!

All the best,

Rob Hunter

For REAL immediacy, of course, there's Pay-Per-Click (PPC) advertising.  Whether this counts as SEO copywriting is a moot point, although PPC does rely heavily for its success on good keyword selection that relates to tightly configured AdGroups, well-optimised landing pages and keyword-focused small ads.

It hardly matters, but PPC is firmly rooted in the search engine marketing (SEM) stable.  For purists who see SEO copywriting solely as a way to achieve higher website rankings, we have to be talking about optimised website copy, complete with appropriate keywords, meta tags and smooth, semantic syntax!

Other link-building tools which also draw on SEO copywriting skills include online PR and article marketing although, in this context, their SEO uses are focused on improving a website's search engine rankings.

For businesses looking to generate sales and qualified leads in the most straightforward and cost-effective way, SEO copywriting and the improvements it can make in organic search engine ranking make it an essential secret weapon in any marketer's armoury.

Internet Marketing is a fascinating industry to be involved in. If you try to build Internet business of your own, you'll find that just because online now, it is not lighter than a conventional brick and mortar business.

Internet marketing is defined as all marketing activities on the Internet. These include lead-generation activities such as SEO and SEM, affiliate marketing, banner advertising and e-mails. Even more important Internet marketing and market analysis, benchmarking, performance measurement and Customer Relationship Management are important for every company.

When you consider all the things that in this paragraph, you see that it's much more to Internet Marketing and not just building a website and try to sell something.

Let's take a look at 5 Internet marketing tips you should consider when creating your Internet business.

1st Choose a product that people are currently in money. No matter how good an Internet marketer, you, if you are not a product that people have an interest and are currently in cash, you'll never make any money.

2nd Create a system that includes a website, auto-responder, and products that are available in different price structures last. This gives you the opportunity to build an e-mail marketing list for future follow-up, and the sales on your website. By offering various products at prices not enough for you any prospect that a potential customer gearbox.

3rd Become an expert on e-mail marketing. The best Internet marketers are people who build a mailing list for future follow-up. You will notice that most visitors are not buying from you on the first visit, so it is important that you follow-up for future sales. This is what your autoresponder be used.

4th Specializing in a form of Internet marketing traffic before you is another. Whether you choose to pay-per-click advertising, e-zine advertising, marketing articles, or any other method, it is important that you spend all your efforts begin to learn how an expert in this form of advertising.

One problem many people have it jump to try different things when it comes to advertising, and they never master. Most Internet marketers fail because they do not get enough quality traffic to create the sales they need to stay in business.

5th The last thing we want to point out the skills to an Internet marketer, so you have to educate themselves. This will be a continuous process, as the industry itself is always developed. You must do the same if you expect to thrive is an Internet marketer.

This is five Internet marketing tips, the difference between money on the Internet, or the task, what many people do. They are under control, because it is your own business, but your success will ultimately be determined by the skills and how hard you work.

Dr. Anuj Gupta is an Internet Marketing expert with leading internet Marketing Resources company specializing in SEO Services.

SEO basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.

The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

214 West Ridge Pike
(The Shoppes At Limerick)
Limerick, PA 19468

Phone:  

Palabras clave + ubicaciones

En lugar de vernos obligados a crear campañas separadas para palabras clave y para ubicaciones de los avisos, Google nos da la posibilidad de incluir ambos parámetros en una misma campaña permitiendo que interactúen para orientar más acertadamente los anuncios dentro de la red de contenido.

Por ejemplo, podríamos especificar la palabra clave *flores* y la ubicación *www.sitioejemplo.com.ar*. La modalidad anterior, o básica, nos permitía colocar el aviso en aquellos sitios que contextualmente incluyan esa palabra clave, luego se agregaron las posibilidades de excluir sitios (indicando URL), temas (a elegir en un menú), y redes (indicando direcciones IP), ahora podemos agregar la posibilidad de mostrar el anuncio en toda la red de contenido, pero incrementando, si así lo deseáramos, la oferta cuando *flores* active la publicación de su anuncio en *www.sitioejemplo.com.ar*. Además de esto, si lo preferimos, el anuncio puede aparecer únicamente en *www.sitioejemplo.com.ar*, por supuesto, cuando el contenido de dicho sitio guarde relación con la palabra clave *flores*.

Las nuevas opciones están disponibles sólo para la red de contenido. (Las opciones para la red de búsqueda siguen siendo las mismas que hasta ahora). Tal como lo hacíamos antes, podemos elegir desactivar o activar la red de contenido. La diferencia es que ahora, cuando la red de contenido está activada, se verán dos opciones más relacionadas al lugar donde pueden aparecer los anuncios:

• En páginas relevantes en toda la red de contenido
• En páginas relevantes sólo en las ubicaciones a las que oriento mi anuncio

Podemos elegir una de las dos, pero no las dos. La opción *Páginas relevantes en toda la red* significa que los anuncios pueden aparecer en cualquier lugar dentro de la red de contenido de Google, siempre y cuando el contenido de esas páginas coincida en concordancia perfecta con nuestras palabras clave. (Ésta es la configuración predeterminada cuando creamos una campaña comenzando con palabras clave.) La opción *Páginas relevantes sólo en las ubicaciones a las que oriento mi anuncio* significa que los anuncios aparecerán sólo en las ubicaciones que nosotros elijamos.