Se trata de una analogía muy conocida y fuerte; al final del día todos ubicamos lo que sucede cuando alguien está dentro de una bolsa de plástico sin poder respirar:

Me parece una idea muy acertada y aplicable en centros comerciales o farmacias. Sin embargo el hecho de querer hacerla campañable probablemente hizo que Publicis Brasil y sus creativos intentaran ejecutar otra versión, a mi parecer esta vez sin tanto éxito (claro, medida con la vara de la primera) en revistas:

De cualquier modo comprendemos la idea de fondo de esta campaña, aunque probablemente transportando el cierre tipo Ziplock al medio (revista) en lugar de la bolsa cortada se hubiera logrado un impacto más brutal, sin dejar de lado que se trata de una ejecución algo costosa creo que hubiera impactado más.

Es excitante cuando un producto explota en su comunicación un beneficio único durante tanto tiempo: en este caso siempre ha sido simple y llanamente respirar.

Ahora sí, a respirar más buena publicidad.

S: cough cough cough

S: (Ten minutes later) cough cough cough cough cough

Me: "crap."

S: (three minutes later) cough cough

Me: "stop coughing"

S: (one minute later) cough cough cough cough cough

Me: "Please God make her stop coughing!"

S: cough cough cough cough cough cough HACK HACK HACK!!!

Me: "God, I gave her cough medicine an hour ago. What do I do now??"

Me: (goes to S's room) "S, here's a cough drop."

S: "I don't like cough drops."

Me: "yes you do. Just take it"

S: (shakes head no) "I don't like them"

Me: (through gritted teeth) "Just. Take. It." (goes back to bed)

S: (ten minutes later) HACK HACK HACK. BLARGH!!!!!!

Me: "You've got to be kidding me..."

S: "Mom, I threw up, it's all over my sheets."

Me: (sigh) "Okay, get in bed with your sister; I'll change your bedding."

(After 20 minutes of changing sheets (on the top bunk - not easy at 3 in the morning))

Me: "what to do, what to do... Aha!"

Me: "Let's put some of this on your chest and throat and see if that doesn't help".

S: (very sleepy voice) "Okay."

Ten mintues later: Silence

Twenty minutes later: Silence

Thirty minutes later: Still more silence (Silence is golden!)

Me: "Thank you God for Vap-o-rub!!"

 
I got about two hours of sleep that night, so when the alarm went off at 5am, I said, uh-uh, and went back to sleep. I called in sick. I never call in sick, but I knew I'd be worthless at work, so I stayed home and napped all day - it was great.

S is feeling much better today and since I slathered her in vaporub at bedtime last night, she coughed a few times, but nothing like the night before. We all slept much better last night.

Between all my napping, I ate a little more than usual, but nothing out of control. I am finding it difficult to cut back on sugar since EVERYTHING IN THE WORLD has sugar in it. I had no idea how much sugar is in the foods I have at home. This may be harder than I thought...

Well, anyway, today I am focusing on drinking tons of water since I had very little yesterday and am feeling a little dehydrated. That plus my Nyquil hangover today (I took some Nyquil Sinus last night, I think I may catching whatever S has) has left me feeling a tad bit groggy today, but I hope that focusing on work will take my mind off of how much I want to be back on my couch sleeping through a Shirley Temple movie as I was doing this time yesterday.

Hope you all are having a rested, happy day!!

La mia dipendenza, la mia unica droga, fisica, spirituale, naturale. Si chiama Tjing Liang Yu Essential Balm, e' di dubbia origine ed e' cinese. I miei la ottennero in seguito a non so quale sacrificio nei lontani anni '80. Perdura e resiste ancora nonostante il mio uso costante, ma peggiora a vista d'occhio, lei. E' per certi l'antenato del Vix Vaporub. Le quantita' di mentolo e canfora dovrebbero essere sotto le soglie consentite; male che va e' utilizzabile ugualmente come esplosivo.

Compratene gente, compratene.

So here's to the Vicks company and the unhealthy reliance I have on their products!! Here Here!! 

Try VapoRub on your feet for the most effect results

Red wine drug show proof that it combats aging

Infant vaccine against meningitis shows promise (Original Title)

Abuse of cold medicines by adolescents are high

7 Medical Myths Even Doctors Believe (Original Title)