Tag » Durex

Lions Health 2015

Jõudsin tagasi Cannes´is toimunud Lions Healt 2015 kreatiivsusfestivalilt. Lions Health programmi raames olin Eestist ainuke esindaja, Cannes Lions festivalile lisandus hiljem ligi 40 Eesti delegaati. Kahe päeva jooksul sain kuulata mitmeid inspireerivaid vestlusi… 317 altre parole

#EnjoyLifeMore - finding happiness in the Amazon jungle

After being contacted by the lovely people at E-cigarette Direct about their latest social media campaign, I had to think long and hard about a moment that really epitomised the theme: Enjoy Life More. 267 altre parole

Travel

Ere, Durex...

Durex make some proper smooth johnnies… so I told them exactly that. Dear Sir/Madam I felt I should take the time and write to you, to give you a massive shout out for what I consider to be one of the greatest inventions since gravity, electricity and stuff like that, the ultimate in penis protection, the legend that is the ‘Durex Real Feel Condom’. 786 altre parole

Funny

你的品牌要像杜蕾斯那樣追熱點麼?

在知乎混久了,甚至看到一個問題的標題,你就知道它能不能火。前兩天在知乎營銷圈火起來的,是一個和social有關的問題——“新媒體運營像杜蕾斯這樣一直追熱點真的對企業有幫助嗎?”。我第二時間回答了這個問題,不過許多思路和文筆都比我好的高手的回答更有價值,在此摘錄、評論和總結,分享給各位:
  1、追熱點對企業有幫助嗎?
企業的最終目的是獲取盈利,而盈利主要依靠產品/服務的銷售。提升銷售額的因素非常多,但以大多數乙方視角來看,我們需要關注的是“傳播”。說白了,我們幫助品牌傳播品牌/產品/服務的價值,讓其進入消費者腦海,並考慮購買。注意,這種“打入腦海”的傳播對銷售轉化的影響真實存在,雖然不可測量,但必須要做。社交媒體上的傳播也是一樣,凡是服務於此的,都對企業有“一定幫助”。

知友@Lachel:追熱點是為了更好地傳播,但新媒體傳播不是為了提高轉化率的。新媒體做的事情,更潛移默化一些。你可以把它叫做品牌資產,叫做影響力,叫做知名度和美譽度,都一樣。歸根結底,它的目的就是兩點:1.開發的潛在消費者2.提高真實消費者的黏性。

知友@金鵬遠:做熱點只是品牌整體傳播中的一個環節,而非全部,無法斷定它是否能影響銷售。

知友@劉十九:營銷怎麼促進銷售?在社會心理學上,有充分的研究證明營銷促進銷售是通過讓一個品牌在消費者腦海中更突出達到的。可能英文更準確一些,叫Saliency, being top of mind, stand out in memory, have some kind of meaning at the point of making purchase decisions.這種突出感的形成是可以通過兩個東西達到的,即存在感(being present)和記憶力(being memorable)。 36 altre parole

Digital Marketing

Durex Has Released Yet Another Stunner, No Wonder They Are The Kings Of Advertising!

Durex has a habit of awe-inspiring us with their witty ad campaigns, and they have never failed us. Durex has been an absolute favourite of Mad Over Marketing, and it continues to be. 85 altre parole

Mad, Madder, Maddest